Your Project Is Next

Each of these projects represents solutions to specific design problems. In some cases my team simply set out to produce a better user experience, but in others we were looking to move key business metrics through smart application of digital media. Read on to see how we succeeded.

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AT&T Careers Interactive TV App

First ever corporate job board accessible on interactive TV. The app positions AT&T as a leader in technology and innovation, as told through the perspective of current employees.

My Role: Ideation, Art & Creative Direction, Vendor Management

Problem

AT&T hires tens of thousands of people every year. To remain competitive in attracting talent, AT&T is constantly on the search for new channels in which to solicit applicants.

Solution

This first-of-its-kind interactive job board is accessible via U-verse, AT&T's digital TV product. U-verse subscribers launch the app on their TV and use their remote control to browse job openings, view testimonial videos from existing employees, and follow the latest news from the company.

Benefit

Each week in the first month after launching, the AT&T Careers Interactive TV app drove hundreds of unique job applications. Continued marketing efforts will help grow this platform into a key source of applications for AT&T.

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Which Career Character Are you?

We had some fun with a Buzzfeed-style quiz in this award-winning recruitment marketing campaign. Personifying work styles gave AT&T a fun way to advertise job openings.

My Role: Ideation, Art & Creative Direction, Vendor Management

Problem

Recruitment marketing content, particularly from a company as large as AT&T, is too often stale and "safe." It's likely the last thing potential job seekers would want to share with their social networks.

Solution

This quiz asks users a series of quirky questions to identify the type of work-place character they would be. First iterations of this quiz used stock photography. I called up an illustrator friend who I had worked with on a previous project, and the illustrations brought the quiz to life.

Benefit

Tens of thousands have taken the quiz, but more importantly, hundreds have shared and commented.

WINNER: this campaign won the Internet Advertising Competition's 2015 Best of Show award in the recruitment marketing category.

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AT&T Online Job Application

This is a rags-to-riches story for job seekers. Previously, applicants were required to drudge through a cumbersome, 1990s-era online form to complete a job application. This redesign made the user experience the center of attention for the first time, ever.

My Role: Ideation, Art & Creative Direction, Vendor Management

Problem

AT&T, a leader in technology innovation in varied industries, such as telecommunications, home automation, connected car, and the Internet of Things, had an online application that seemed to be straight out of 1995, even though it was only a few years old.

Solution

A complete overhaul of the interface design allowed us to focus on the user experience. Adoption of new standards, such as CSS3, gave graphic artists the freedom they needed to build a beautiful experience—start to finish.

Benefit

The new design is expected to launch by the end of 2015. HR leaders are super excited to own a process with as much sheen as their consumer, revenue-driving peers.

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Social Media Recruitment Marketing

This work of transformation led to a 400% growth in social media engagement in just six months.

My Role: Ideation, Art & Creative Direction, Vendor Management

Problem

AT&T's recruitment marketing efforts on social media played like any other type of advertisement. Cute sayings, stock photography, yuck. And their engagement scores for likes, shares, and comments on their posts reflected that. Who really wants to share a corporate advertisement?

Solution

Marketing, the saying goes, is all about knowing your audience. Our social media followers are looking for upgraded employment. They want to know what it's like to work at AT&T. We quickly scrapped the ad-style approach and dug in deep to humanize the content. Employee testimonials, short video clips of real work spaces and real people, and question posts that generate thought and conversation became the new tone of social media recruitment marketing at AT&T.

Benefit

Within six months, applications driven from social media rose 300%. Social media engagement in the form of likes, comments, and shares rose an incredible 400%.

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Career Options 360

AT&T is full of upper-level leaders who started their career on the phones in a call center. This website spells out clearly what the potential career paths are for anyone at any level.

My Role: Ideation, Art & Creative Direction, Project Management, Vendor Management

Problem

Attrition is a concern for most companies. For a company as large as AT&T, the costs associated with normal attrition can be enormous. Young people often take a call center job to fulfill an immediate need for cash, without realizing the full career potential in a company as diverse as AT&T.

Solution

We were asked to build a website to show frontline employees the vast opportunities for career growth within the company. Early iterations included typical left-to-right flow diagrams of model career paths. One brainstorm session, however, gave birth to this engaging circular design. Each ring represents a promotion while each pie piece represents a different organization. The circular design helped illustrate possible movement between departments.

The site also included "testimonials" from actual leaders from the call centers, showcasing their path from the phones into leadership roles.

Benefit

While we don't have solid data linking this one website to a reduction in attrition, the website was the pride and joy of call center leadership when it launched. They even had us design large-scale posters to hang throughout the center to drive awareness of the site.

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Data Certification

This multifaceted program called for an entire branding campaign with a logo, posters, a board game, and online assets.

My Role: Ideation, Art & Creative Direction, Project Management

Problem

Mandatory corporate training is rarely fun. There's generally a liberal use of clip art and stock photography. The message is clear: Leadership does not value training content high enough to merit investment in talented developers and artists for these initiatives.

Solution

I put together a team of professional programmers and artists that would be dedicated 100% to the design and development of this high profile, sales-wide company certification program. This was the first time the HR department ever had full-time, dedicated development talent in-house. This creative team approached corporate training as it had never been done before, even producing a board game for the classroom training sessions.

Benefit

Leadership took note right away. Soon this in-house team was being asked to develop programs for other teams and even other departments.

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